Section: Company Mission

HINKLEY

Article

HINKLEY is a designer and manufacturer of lighting and ceiling fan products. Hinkley’s brand guide is simple and elegant. The brand guide includes: Mission Brand Values Logo Usage Clear Space and Sizing Logo Misuse Color Palette Typography Social Media Rules Brand Portfolio

ReFED

Article

ReFED is a national nonprofit working to end food loss and waste across the U.S. food system. ReFED’s brand guide is fresh, modern and clean. The brand guide includes: Introduction Mission & Vision Brand Positioning & Purpose Brand Values Tone of Voice Logo Anatomy Clear Space Logomark Usage Logo Usage Logo Misuse Co-branding Color Palette […]

Seagate

Article

Seagate Technology is a provider of electronic data storage technology and solutions. The company’s principal products are hard disk drives (HDDs). Seagate’s brand guide is detailed, modern and well-designed. The brand guide includes: Mission Story Brand Purpose, Promise and Experience Brand Pillars Brand Values Brand Personality Brand Messaging Tone of Voice Editorial Guide Brand Identity […]

VIM

Article

VIM offers a 3D data interchange open-spec format to quickly transport design data and geometry. VIM’s brand guide is simple and straightforward. The brand guide includes: Company Story Brand Values Brand Promise Mission Logo Usage Clear Space Logo Variations Logo Misuse Color Palette Typography Social Media Usage Photography Editorial Guide

LiveIntent

Article

LiveIntent helps deliver ads and marketing material to consumers based on info derived from their email, allowing advertisers and marketers to follow potential customers from device to device. LiveIntent’s brand guide is brief, bold and colorful. The brand guide includes: Brand Mission Brand Pillars (Identity) Logomark Usage Logo Versions Logo Usage Color Palette Imagery Iconography […]

Coalfire

Article

Coalfire is the cybersecurity advisor that combines extensive cloud expertise, technology, and innovative approaches to help clients develop scalable programs. Coalfire’s brand guide is modern and elegant. The brand guide includes: Mission and Values About Tagline Target Audience Tone of Voice Editorial Guide Logo Variations Logo Usage Logomark Usage Clear Space Logo Misuse Co-branding Typography […]

Instructure

Article

Instructure is an educational technology company, the developer and publisher of Canvas, a Web-based learning management system, and MasteryConnect, an Assessment Management System. Instructure’s brand guide is elegant and clean. The brand guide includes: Mission & Brand Story Brand Personality Logo Usage Clear Space and Minimum Size Logo Variations Logo Misuse Color Palette Color Usage […]

Society of Women Engineers

Article

The Society of Women Engineers is the world’s largest advocate and catalyst for change for women in engineering and technology. SWE’s brand guide is very detailed and formal. The brand guide includes: Introduction and Principles Mission and Values Brand Attributes (Personality) Master Logo Anatomy Logomark Usage Wordmark Usage Logo Misuse Clear Space and Sizing Printed […]

Commonwealth Foundation

Article

The Commonwealth Foundation is an intergovernmental organization established by Heads of Government in support of the belief that the Commonwealth is as much an association of peoples as it is of governments. Commonwealth Foundation’s brand guide is explanatory and clean. The brand guide includes: Introduction Vision and Mission Logo Usage Minimum Size and Clear Space […]

Atlassian

Article

Atlassian develops products for software developers, project managers and other software development teams. Atlassian’s brand guide is a mini brand site with several pages. The brand guide includes: Brand Personality Company Mission Brand Promise Accessibility Color Palette Grid Usage Iconography Icon Usage Illustrations Logo Variants Logo Usage Typography