Section: Color Usage

Blue Prism

Article

Blue Prism is a multinational software corporation that makes enterprise robotic process automation software that provides a digital workforce designed to automate complex, end-to-end operational activities. Blue Prism’s brand guide is bold and colorful. The brand guide includes: Typography Trademark Rules Trademark Violations Legal Info Button Design Tagline Usage Logo Usage Logo Variations Logo Misuse […]

Facebook

Article

Facebook operates as a social networking company worldwide. The company engages in the development of social media applications for people to connect through mobile devices, personal computers, and other surfaces. Facebook’s brand guide is formal and straightforward. The brand guide includes: General Rules Trademark Rules Trademark Violations Logo Usage Clear Space and Sizing Color Usage […]

Instructure

Article

Instructure is an educational technology company, the developer and publisher of Canvas, a Web-based learning management system, and MasteryConnect, an Assessment Management System. Instructure’s brand guide is elegant and clean. The brand guide includes: Mission & Brand Story Brand Personality Logo Usage Clear Space and Minimum Size Logo Variations Logo Misuse Color Palette Color Usage […]

The Aluminum Association

Article

The Aluminum Association is a trade association for the aluminum production, fabrication and recycling industries, and their suppliers. The Aluminum Association’s brand guide is classic and detailed. The brand guide includes: Logo Variations Logo Usage Clear Space and Minimum Size Logo Misuse Brand Application Examples Color Palette Color Usage Typography Photography Iconography Infographics

NVIDIA

Article

NVIDIA designs graphics processing units for the gaming and professional markets, as well as system on a chip units for the mobile computing and automotive market. NVIDIA’s brand guide is made for its partner network. It’s formal and clean. The brand guide includes: Logo Usage Logo Variations Co-branding Color Usage Clear Space and Minimum Size […]

City of San Marcos

Article

San Marcos is a city in Texas, United States. City of San Marcos’ brand guide is formal and well-explained. The brand guide includes: Logo Usage Clear Space Color Palette Color Usage Logo Misuse Typography Seal Usage Sub-branding Usage Brand Application Examples Printed Materials Photography

Harley-Davidson

Article

Harley-Davidson is an American motorcycle brand founded in 1903. Harley-Davidson’s brand guide is straightforward and mostly text-based. The brand guide includes: Introduction Staging (Logo Usage) Logo Color Usage Logo Misuse Logo Alternatives Color Palette Typography Trademark Rules General Guidelines

Visa

Article

Visa is a financial services company that facilitates electronic funds transfers through Visa-branded cards. Visa’s brand guide is modern and elegant. The brand guide includes: Introduction UX Principles Tone of Voice Brand Mark (Logo) Usage Sizing and Spacing Word Mark Usage Sensory Elements Color Options Viewports Card Art

Evernote

Article

Evernote is an app designed for note taking, organizing, task management, and archiving. Evernote’s brand guide is well-designed, simple and clean. The brand guide includes: Introduction Logo Lockup Logomark Usage Logo Color Usage Minimum Size and Clear Space Logo Misuse Color Palette Typography

Expedia

Article

Expedia is an online travel shopping company for consumer and small business travel. Expedia’s brand guide is a colorful mini website. The brand guide includes: Brand Story Brand Identity Logo Variations Logo Usage Logo Misuse Wordmark Usage Sub-brands Color Palette Color Usage Typography Iconography Icon Usage Illustrations Photography