Section: Clear Space

HINKLEY

Article

HINKLEY is a designer and manufacturer of lighting and ceiling fan products. Hinkley’s brand guide is simple and elegant. The brand guide includes: Mission Brand Values Logo Usage Clear Space and Sizing Logo Misuse Color Palette Typography Social Media Rules Brand Portfolio

Nutanix

Article

Nutanix, Inc. is a cloud computing company that sells software, cloud services, and software-defined storage. Nutanix’s brand guide is modern, simple and elegant. The brand guide includes: Tone of Voice Brand Personality Logo Usage Wordmark Usage Logomark Usage Clear Space and Minimum Size Logo Misuse Logo Variations Color Palette Typography Illustrations Iconography Imagery Videography Trademark […]

ConocoPhillips

Article

ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration. ConocoPhillips’ brand guide is detailed and formal. The brand guide includes: Glossary Brand Positioning Brand Values Brand Attributes (Identity) Tone of Voice Legal Info Logo Usage Logo Anatomy Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding Co-branding Color Palette Typography Imagery Pattern Usage Iconography […]

Spaces

Article

Spaces is a full service co-working environment. Spaces’ brand guide is modern, clean and bold. The brand guide includes: Brand Manifesto Logo Usage Logo Variations Clear Space Logo Misuse Color Palette Typography Brand Application Examples Iconography Patterns Illustrations Printed Materials Co-branding Photography Imagery

Henkel X

Article

Henkel is a multinational chemical and consumer goods company that is active both in the consumer and industrial sector. Henkel X’s brand guide is detailed and modern. The brand guide includes: Brand Journey Logo Usage Logomark Usage Clear Space Logo Variations Logo Misuse Co-branding Sub-branding Color Palette Typography Photography Graphic Elements Tone of Voice Brand […]

Paper Water Bottle

Article

Paper Water Bottle integrates design, engineering and manufacturing services to create sustainable containers for consumer enjoyment. Paper Water Bottle’s brand guide is papery, natural and brief. The brand guide includes: Brand Attributes Logo Usage Logo Variations Clear Space and Minimum Size Tagline Usage Color Palette Typography Photography Co-branding

Skillsoft

Article

Skillsoft is an educational technology company that produces learning management system software and content. Skillsoft’s brand guide is formal and detailed. The brand guide includes: About Brand Portfolio Brand Culture Brand History Tone of Voice Editorial Guide Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding¬† Color Palette Typography Iconography Photography Brand […]

Bullhorn

Article

Bullhorn is a cloud computing company that provides customer relationship management, applicant tracking system and operations software for the staffing industry. Bullhorn’s brand guide is bold, modern and elegant. The brand guide includes: Story Brand Positioning Brand Personality Brand Identity Logo Usage Wordmark Usage Clear Space and Minimum Size Logo Variations Logo Misuse Sub-branding Color […]

Affiliated Distributors

Article

Affiliated Distributors operates as an independent distribution and manufacturing company. The Company specializes in distributing and manufacturing construction and industrial products. Affiliated Distributors’ brand guide is energetic and clean. The brand guide includes: Logo & Logomark Usage Tagline Usage Logo Variations Clear Space and Minimum Size Logo Misuse Brand Application Examples

Prospecta Software (MDO)

Article

MDO is an enterprise data platform that has a strong base of master data management with a data intelligence workbench (DIW) which has intuitive AI and machine learning models for managing big data and improving data quality. MDO’s brand guide is modern, clean and elegant. It shows both the main corporate brand Prospecta and the […]