Section: Brand Positioning

University of Dayton


The University of Dayton is a Catholic, Marianist research university committed to the common good. The University of Dayton’s is explanatory and shows the idea behind the brand. The brand guide includes: Brand Introduction Brand Positioning Tone of Voice Typography Typograpy Do’s and Don’ts Graphic Elements Photography Color Palette Logo Usage Clear Space Logo Misuse […]



Fandango is an American ticketing company that sells movie tickets via their website as well as through their mobile app, as well as a provider of television and streaming media information. Fandango’s brand guide is kind, explanatory and very detailed. The brand guide includes: Brand Identity Tone of Voice Brand Positioning Brand Story Target Audience […]