ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration. ConocoPhillips’ brand guide is detailed and formal. The brand guide includes: Glossary Brand Positioning Brand Values Brand Attributes (Identity) Tone of Voice Legal Info Logo Usage Logo Anatomy Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding Co-branding Color Palette Typography Imagery Pattern Usage Iconography […]
Bullhorn is a cloud computing company that provides customer relationship management, applicant tracking system and operations software for the staffing industry. Bullhorn’s brand guide is bold, modern and elegant. The brand guide includes: Story Brand Positioning Brand Personality Brand Identity Logo Usage Wordmark Usage Clear Space and Minimum Size Logo Variations Logo Misuse Sub-branding Color […]
ReFED is a national nonprofit working to end food loss and waste across the U.S. food system. ReFED’s brand guide is fresh, modern and clean. The brand guide includes: Introduction Mission & Vision Brand Positioning & Purpose Brand Values Tone of Voice Logo Anatomy Clear Space Logomark Usage Logo Usage Logo Misuse Co-branding Color Palette […]
PBS Kids is the brand for most of the children’s programming aired by the Public Broadcasting Service in the United States. PBS Kids’ brand guide is childish, colorful and playful. The brand guide includes: Brand Hierarchy Purpose and Values Target Audience Brand Positioning Brand Attitude Color Palette Typography Logo Usage Logo Versions Tone of Voice […]
Mvix is a company that offers digital signage solutions for its more than 18,000 customers. Mvix’s brand guide is modern and bold. The brand guide includes: Company History Brand Platform Brand Positioning Brand Personality Tone of Voice Logo Usage Logo Variations Clear Space and Minimum Size Tagline Usage Color Palette Photography Grid Usage Typography Pattern […]
Regal Cinemas is an American movie theater chain. Regal Cinemas’ brand guide represents the new brand of the company. It’s elegant and modern. The brand guide includes: Brand Strategy Brand Personality Brand Positioning Symbol Usage Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Color Palette Typography Iconography Graphic Elements
Zebra is a global enterprise mobile computing company that makes technology used to sense, analyze, and act in real time. Zebra’s brand guide is mostly black and white as the brand name implies. It’s very detailed, modern and elegant. The brand guide includes: Brand Positioning Tone of Voice Brand Personality Logo Anatomy Logo Variations Clear […]
Switcher Studio lets users sync multiple iPhones and iPads to livestream directly to Facebook, YouTube, LinkedIn, Twitch, or the platform of your choice. Switcher Studio’s brand guide is formal and clean. The brand guide includes: Story Tone of Voice Brand Positioning Logo Usage Logo Variants Clear Space and Minimum Size Logo Misuse Iconography Typography Color […]
Walmart is an American operator of discount stores that was one of the world’s biggest retailers and among the world’s largest corporations. Walmart’s brand guide is a colorful catalog. Its design is very energetic and vibrant. The brand guide includes: Purpose Brand Positioning Brand Identity Brand Personality Logo Usage Signature Usage Symbol Usage Tagline Usage […]
Discord is a VoIP, instant messaging and digital distribution platform designed for creating communities. Users communicate with voice calls, video calls, text messaging, media and files in private chats or as part of communities. Discord’s brand guide is playful, informal and designed with vibrant colors. The brand guide includes: Brand Introduction Brand Identity Mission and […]