Section: Brand Personality

LaLiga

Article

LaLiga is the men’s professional soccer league of Spain. LaLiga’s brand guide is graphically rich and impressive. The brand guide includes: Brand Values Brand Introduction Brand Personality called The Beat Brand Manifesto Logo Variations Logo Anatomy Logo Clear Space and Minimum Size Logo Do’s and Don’ts Symbol Usage Brand Claim (Tagline) Brand Application Examples Color […]

Zendesk

Article

Zendesk is a CRM company that builds software designed to improve customer relationships. Zendesk’s brand guide is a clean micro website and shows different aspects of the brand. The brand guide includes: Brand Philosophy Brand Attributes (Personality) Brand Identity Logo Usage Wordmark Usage Symbol Usage Clear Space Sub-brands Typography Color in Typography Typography Examples Color […]

TikTok

Article

TikTok is a short-form, video-sharing app that allows users to create and share 15​-second videos, on any topic. TikTok’s brand guide is well-exemplified and colorful. The brand guide includes: Brand Personality Tone of Voice Design System Logo Lockups Logo Variations Clear Space Logo Placement Logo Animation Logo Application Typography Typography Misuse Color Palette Color Usage […]

Slack

Article

Slack is a messaging app for business that connects people to the information they need. Slack’s brand guide is detailed and formal. It focuses on different aspects of the brand. The brand guide includes: Brand Identity Brand Personality Tone of Voice The Symbol called Octothorpe Logo Usage Logo Misuse Color Palette Color Combinations Typography Lockup […]

National Geographic

Article

The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world. National Geographic’s brand guide showcases many breathtaking natural landscapes. It’s formal and clear. The brand guide includes: Brand History Company Vision Brand Identity Brand Personality Business Analysis Old Brand Logo Usage Icon Usage […]

Calgary Chamber of Commerce

Article

The Calgary Chamber exists to help make businesses more successful, and in doing so make Calgary the best place in Canada to live, work and grow a business. Calgary Chamber of Commerce’s brand guide introduces the brand clearly and shows different aspects of it. The brand guide includes: Brand Introduction Brand Purpose Brand Personality Wordmark […]

Starbucks

Article

Starbucks is the world’s largest coffeehouse chain and represents the third wave of coffee culture. Starbucks’ brand guide is a micro website called Starbucks Creative Expression. The website is well-designed and gives a sense of interaction. The brand guide includes: The Theory Behind The Brand Brand Expression Case Studies Logo Usage Wordmark Usage Logo Timeline […]

Destination Canada

Article

Destination Canada is Canada’s national tourism marketing organization. Destination Canada’s brand guide shows photos from different places in Canada and makes you want to visit there. It’s simple yet explanatory. The brand guideline includes: Brand Personality Target Audience Marketing Experiences Language versions of the Logo Logo Usage Logo Color Versions Logo Minimum Size and Clear […]

Uber

Article

Uber is a platform where those who drive and deliver can connect with riders, eaters, and restaurants. Uber’s brand guide consists of 9 core elements and respective web pages. It’s elegant, detailed and well-constructed. The brand guide includes: Logo Construction Clear Space & Exceptions Color Scale Placement Logo Usage with Partnerships Lockups Social Icons Typeface […]

Jamie Oliver

Article

Jamie Trevor Oliver MBE is a British chef and restaurateur. He is known for his approachable cuisine, which has led him to front numerous television shows and open many restaurants. Jamie Oliver’s brand guideline is very detailed with text. The guide consist of two versions: mass and premium. For each version, it includes: Identity Info […]