Nutanix, Inc. is a cloud computing company that sells software, cloud services, and software-defined storage. Nutanix’s brand guide is modern, simple and elegant. The brand guide includes: Tone of Voice Brand Personality Logo Usage Wordmark Usage Logomark Usage Clear Space and Minimum Size Logo Misuse Logo Variations Color Palette Typography Illustrations Iconography Imagery Videography Trademark […]
Boise Cascade is a North American manufacturer of wood products and wholesale distributor of building materials. Boise Cascade’s brand guide is simple and straightforward. The brand guide includes: Color Palette Typography Brand Personality Tone of Voice Photography Imagery Logo Variations Logo Usage Logo Misuse Trademark Rules Legal Info
Bullhorn is a cloud computing company that provides customer relationship management, applicant tracking system and operations software for the staffing industry. Bullhorn’s brand guide is bold, modern and elegant. The brand guide includes: Story Brand Positioning Brand Personality Brand Identity Logo Usage Wordmark Usage Clear Space and Minimum Size Logo Variations Logo Misuse Sub-branding Color […]
The Predictive Index offers talent optimization software, workshops, and expert consulting. The Predictive Index’s brand guide is well-organized, clean and modern. The brand guide includes: Logo Usage Logo Variations Name Usage Color Palette Typography Tone of Voice Brand Personality Editorial Guide Brand Archetype Glossary
Seagate Technology is a provider of electronic data storage technology and solutions. The company’s principal products are hard disk drives (HDDs). Seagate’s brand guide is detailed, modern and well-designed. The brand guide includes: Mission Story Brand Purpose, Promise and Experience Brand Pillars Brand Values Brand Personality Brand Messaging Tone of Voice Editorial Guide Brand Identity […]
La Panzanella Artisanal Foods Co. is a family-owned bakery that crafts crackers and artisan cookies. La Panzanella’s brand guide is energetic and colorful. The brand guide includes: Brand Manifesto Target Audience Brand Personality Brand Identity Brand Differentiators Tone of Voice Typography Graphic Elements Illustrations Color Palette Photography Logo Usage Logo Misuse Logo Variations
PBS Kids is the brand for most of the children’s programming aired by the Public Broadcasting Service in the United States. PBS Kids’ brand guide is childish, colorful and playful. The brand guide includes: Brand Hierarchy Purpose and Values Target Audience Brand Positioning Brand Attitude Color Palette Typography Logo Usage Logo Versions Tone of Voice […]
The Northeast Indiana Regional Partnership is an economic development team working to attract business and talent to an 11-county region in the Midwest. Northeast Indiana’s brand guide is introducing the region and opportunities. It’s vivid and modern. The brand guide includes: Brand Identity Brand Promise Brand Personality Tone of Voice Target Audience Imagery Logo Versions […]
Malouf is a furniture and bedding manufacturer. Malouf’s brand guide is clear and elegant. The brand guide includes: Brand Platform Purpose and Vision Brand Personality Logo Usage (Wordmark) Clear Space Logo Variations Brand Application Examples Color Palette Typography Imagery
The International Association of Business Communicators is a global network of communications professionals. IABC’s brand guide is formal and detailed. The brand guide includes: Brand Value Brand Personality Tone of Voice Logo Anatomy Logo Usage Clear Space and Minimum Size Logo Variations Logo Misuse Color Palette Brand Application Examples Typography Imagery Social Media Usage Symbol […]