ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration. ConocoPhillips’ brand guide is detailed and formal. The brand guide includes: Glossary Brand Positioning Brand Values Brand Attributes (Identity) Tone of Voice Legal Info Logo Usage Logo Anatomy Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding Co-branding Color Palette Typography Imagery Pattern Usage Iconography […]
Hikma is a British multinational pharmaceutical company that manufactures non-branded generic and in-licensed pharmaceutical products. Hikma’s brand guide is highly visual, bold and modern. The brand guide includes: Brand Platform: Vision, Purpose, Promise, Essentials Brand Identity Logo Variations Logo Usage Logo Misuse Co-branding Grid Usage Typography Color Palette Photography Videography Iconography Tone of Voice
Bullhorn is a cloud computing company that provides customer relationship management, applicant tracking system and operations software for the staffing industry. Bullhorn’s brand guide is bold, modern and elegant. The brand guide includes: Story Brand Positioning Brand Personality Brand Identity Logo Usage Wordmark Usage Clear Space and Minimum Size Logo Variations Logo Misuse Sub-branding Color […]
Seagate Technology is a provider of electronic data storage technology and solutions. The company’s principal products are hard disk drives (HDDs). Seagate’s brand guide is detailed, modern and well-designed. The brand guide includes: Mission Story Brand Purpose, Promise and Experience Brand Pillars Brand Values Brand Personality Brand Messaging Tone of Voice Editorial Guide Brand Identity […]
La Panzanella Artisanal Foods Co. is a family-owned bakery that crafts crackers and artisan cookies. La Panzanella’s brand guide is energetic and colorful. The brand guide includes: Brand Manifesto Target Audience Brand Personality Brand Identity Brand Differentiators Tone of Voice Typography Graphic Elements Illustrations Color Palette Photography Logo Usage Logo Misuse Logo Variations
Gildan is a Canadian manufacturer of branded clothing, including undecorated blank activewear such as t-shirts, sport shirts and fleeces. ANVIL’s brand guide is modern and elegant. The brand guide includes: Brand Identity Brand Attributes Target Audience Logo Variations Minimum Size and Clear Space Logo Misuse Color Palette Social Media Using Typography Photography Legal Info
The Northeast Indiana Regional Partnership is an economic development team working to attract business and talent to an 11-county region in the Midwest. Northeast Indiana’s brand guide is introducing the region and opportunities. It’s vivid and modern. The brand guide includes: Brand Identity Brand Promise Brand Personality Tone of Voice Target Audience Imagery Logo Versions […]
LiveIntent helps deliver ads and marketing material to consumers based on info derived from their email, allowing advertisers and marketers to follow potential customers from device to device. LiveIntent’s brand guide is brief, bold and colorful. The brand guide includes: Brand Mission Brand Pillars (Identity) Logomark Usage Logo Versions Logo Usage Color Palette Imagery Iconography […]
The Pella Corporation is a window and door manufacturing company headquartered in Pella, Iowa. Pella’s brand guide is modern and simple. It consists of three different approaches of brand: consumer, trade and employer. The brand guide includes: Introduction Brand Platform Brand Pillars Target Audience Typography Logo Variations Clear Space Logo Usage Logo Misuse Logo Best […]
Tricoya produces construction materials and develops modified wood timber technologies. Tricoya’s brand guide is formal and elegant. The brand guide includes: Legal Info Logo Anatomy Logo Usage Brand Values (Identity) Logo Variations Clear Space Tone of Voice Color Palette Typography Iconography Trademark Rules Trademark Violation Printed Materials