Section: Brand Checklist

PBS Kids


PBS Kids is the brand for most of the children’s programming aired by the Public Broadcasting Service in the United States. PBS Kids’ brand guide is childish, colorful and playful. The brand guide includes: Brand Hierarchy Purpose and Values Target Audience Brand Positioning Brand Attitude Color Palette Typography Logo Usage Logo Versions Tone of Voice […]



NVIDIA designs graphics processing units for the gaming and professional markets, as well as system on a chip units for the mobile computing and automotive market. NVIDIA’s brand guide is made for its partner network. It’s formal and clean. The brand guide includes: Logo Usage Logo Variations Co-branding Color Usage Clear Space and Minimum Size […]

Destination Canada


Destination Canada is Canada’s national tourism marketing organization. Destination Canada’s brand guide shows photos from different places in Canada and makes you want to visit there. It’s simple yet explanatory. The brand guideline includes: Brand Personality Target Audience Marketing Experiences Language versions of the Logo Logo Usage Logo Color Versions Logo Minimum Size and Clear […]