Section: Brand Application Examples

ConocoPhillips

Article

ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration. ConocoPhillips’ brand guide is detailed and formal. The brand guide includes: Glossary Brand Positioning Brand Values Brand Attributes (Identity) Tone of Voice Legal Info Logo Usage Logo Anatomy Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding Co-branding Color Palette Typography Imagery Pattern Usage Iconography […]

Spaces

Article

Spaces is a full service co-working environment. Spaces’ brand guide is modern, clean and bold. The brand guide includes: Brand Manifesto Logo Usage Logo Variations Clear Space Logo Misuse Color Palette Typography Brand Application Examples Iconography Patterns Illustrations Printed Materials Co-branding Photography Imagery

Henkel X

Article

Henkel is a multinational chemical and consumer goods company that is active both in the consumer and industrial sector. Henkel X’s brand guide is detailed and modern. The brand guide includes: Brand Journey Logo Usage Logomark Usage Clear Space Logo Variations Logo Misuse Co-branding Sub-branding Color Palette Typography Photography Graphic Elements Tone of Voice Brand […]

Skillsoft

Article

Skillsoft is an educational technology company that produces learning management system software and content. Skillsoft’s brand guide is formal and detailed. The brand guide includes: About Brand Portfolio Brand Culture Brand History Tone of Voice Editorial Guide Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding¬† Color Palette Typography Iconography Photography Brand […]

Affiliated Distributors

Article

Affiliated Distributors operates as an independent distribution and manufacturing company. The Company specializes in distributing and manufacturing construction and industrial products. Affiliated Distributors’ brand guide is energetic and clean. The brand guide includes: Logo & Logomark Usage Tagline Usage Logo Variations Clear Space and Minimum Size Logo Misuse Brand Application Examples

Prospecta Software (MDO)

Article

MDO is an enterprise data platform that has a strong base of master data management with a data intelligence workbench (DIW) which has intuitive AI and machine learning models for managing big data and improving data quality. MDO’s brand guide is modern, clean and elegant. It shows both the main corporate brand Prospecta and the […]

AVG

Article

AVG AntiVirus is a line of antivirus software developed by AVG Technologies, a subsidiary of Avast. AVG’s brand guide is simple, clean and explanatory. The brand guide includes: About Brand Promise Brand Values Target Audience Tone of Voice Editorial Guide Logo Usage Clear Space, Minimum Size and Positioning Logo Variations Logo Misuse Color Palette Typography […]

Badlands

Article

Badlands Gear makes hunting apparel, packs, and accessories. Badlands’ brand guide is modern and elegant. The brand guide includes: Brand Pillars Color Palette Typography Logo Variations Logo Usage Logo Misuse Photography Brand Application Examples Printed Materials

COMSOL

Article

COMSOL develops multiphysics software used by engineers and researchers to simulate real-world designs, devices, and processes across industries. COMSOL’s brand guide is simple and straightforward. The brand guide includes: Logo Usage Logo Anatomy Clear Space Logo Misuse Trademark Rules Typography Color Palette Brand Application Examples

SalesLoft

Article

SalesLoft is a sales engagement platform that offers functionality for the entire sales organization. SalesLoft’s brand guide is detailed and well-designed. The brand guide includes: About Tone of Voice Logo Usage Symbol Usage Clear Space Design Principles Logo Misuse Color Palette Typography Graphic Elements Illustrations Imagery Templates Brand Application Examples