eDreams is an online travel agency that offers deals in regular and charter flights, low-cost airlines, hotels, car rental, dynamic packages, holiday packages and travel insurance. eDreams’ brand guide is clean and usual. The brand guide includes: Logo Anatomy Logo Variations Clear Space and Minimum Size Logo Misuse Animation Watermark Usage Icon Usage Color Palette […]
International Business Machines Corporation is a multinational technology company with operations in over 170 countries. IBM’s brand guide is a micro website called Design Language. It’s very detailed and formal. The brand guide includes: Brand Philosophy Design Principles Typography Color Palette Color Usage Contrast Ratio Color Usage Examples Design Grid Logo Usage (8-bar) Logo Color […]
Zendesk is a CRM company that builds software designed to improve customer relationships. Zendesk’s brand guide is a clean micro website and shows different aspects of the brand. The brand guide includes: Brand Philosophy Brand Attributes (Personality) Brand Identity Logo Usage Wordmark Usage Symbol Usage Clear Space Sub-brands Typography Color in Typography Typography Examples Color […]
Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi’s brand guide is a well-detailed online brand website. The brand guide includes: Brand Appearance (Identity) Audi Rings as Logo Usage Logo Application Logo Positioning Logo Minimum Size and Clear Space Logo Misuse Examples Brand Claim Color Palette Typography Layout […]
Mailchimp is a marketing automation platform and email marketing service. Mailchimp’s brand guide is a colorful web page with simple explanations. The brand guide includes: Brand Identity Icon Usage Wordmark Usage Typography Color Palette Illustrations Animations Photography