How sales teams can use Personas to sell

So you’ve got one piece of the puzzle solved – your marketing team has come up with buy personas. The next question is: What are you going to do with that information? Is it going to sit on your desk for the next six months or get pushed to the bottom of the pile – or are you going to make good use of that information?

Use them the right way and personas can be a huge leg up in every angle of your company, especially with your sales team. Marketing already knows how to use them to their advantage – does your sales team? Keep these ideas in mind and hand them out to your sales team to use personas to boost sales:

Right off the bat, your sales team can use the specific phrases and words plucked from your personas. This way, they can be sure that they are echoing the exact same words, tones, and voices the customers’ use. It’ll show they’re professionals and on the same page as everyone else in that specific industry.

They can also use the personas to help understand the various channels each audience member prefers. That way, they can alter their outreach depending on how people like to be communicated, whether it’s via phone calls or through email. But when they are doing discovery calls, personas can help uncover the priorities and what should come first. This way, they will know the top-of-the-line, critical problems organizations are dealing with.

Another way your sales team can use personas to sell better – it can give them a better idea of the actual buying committee. They can uncover what these people care about (and what they don’t) and what formula they need in order to seal the deal.

There’s a surprising area you might not have thought of yet. We all know the cost and frustration of training, especially if a new employee doesn’t stick around. Having a clear-cut persona can get people on board a lot faster. Include it I your training materials so newly hires will know from day one what they need. It’ll help them start meaningful conversations as they are equipped with the right knowledge right from the start.

Finally, having a buy persona can close that big gap between marketing and sales. If you feel like your marketing and sales team are on two totally different pages, you aren’t alone – it’s a universal problem. But when both marketing and sales realize they are all working toward the same goal, with the same target audience, it will bridge that gap, so everyone can work together.

Making your sales team understand the importance of buyer persona can be one of the most difficult aspects of your job. If you want to take the headache out of it, try a company like Persona Builder. Not only do they help you define your target audience, but they assist in marketing and sales, too. The company will get everyone on the same page, as everyone will now have the same exact goals.

Create Personas.
Define Your Strategy.
Build A Brand Guide.
Organize Messaging.

Give Breakthrough A Try Now.

Join our mailing list.

* indicates required

B2B Content Marketing Requires Deep Customer Knowledge

Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it’s simply not hitting the nail on the head? It’s possibly because your strategy isn’t aligned with your B2B personas and customer profiles.B2B content marketing encompasses creating and sharing blogs, videos, social media posts, and other online…


Key Components of a Customer Profile in 2022

Understanding how fast marketing moves has never seemed more challenging. With the way this new decade has gotten underway, understanding the personas that make up your customer and client audience – and building the ideal customer profile that attracts and retains their business – is vital.Easier said than done? Not necessarily. Fundamentally, grasping the persona…


Top Marketing Content Writing Tools in 2022

Content writing is a growing industry, and it’s a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content writing industry is only moving upward for the next few years.So, it’s easy to figure out that the competition is very tough. And writers…


11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant…


Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface,…

Strategic Planning

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they’re trying to reach, and what makes their product or service worth buying. To best connect with realistic…