Define & maintain Brand Guides online for ultimate consistency.
Agencies and in-house brands can simplify their brand integrity process.
Breakthrough leads you through defining all the key elements of your Brand.
Update and track changes to your Brand with instant distribution to your team.
Comment and discuss your brand elements for clarification and evolution.
Breakthrough leads you through your brand development process while giving you ultimate flexibility.
Define the colors that your organization uses for consistency and provide easy access to all of the values you team needs.
Define your fonts through selection of Google Fonts or upload of custom fonts with easy access to files and embeds.
Upload your logo files and examples of logo misuse to ensure that your team keeps consistency.
Document your legal name, DBA ( Doing Business As ) and the details for how the team should utilize the name. Also define and trademarks or other legal requirements.
Provide sample imagery that can be utilized across your materials, properties and channels.
Define your Persona, Tone, Language & Purpose to clearly articulate how your organization should look, sound, and feel.
Outline your key value propositions to define what makes you unique in the marketplace.
Define your various brand extensions for how your company is presented.
Create any type of text, lists, or images to expand your brand guide to your specific needs.
Create Agency Love With Clients
Agencies build huge rapport with clients using Breakthrough as central source of truth for Brand Strategy.
A Shared Source of Truth
Give your client and your team access to brand strategy and brand guidelines - all up to date and representing true consistency.
A Place To Collaborate
Our discussion system allows you to narrow down to a single aspect of the brand and communicate.
Ready to bring in a third-party to support your services - give them quick access to everything they will need.
Go Beyond Your Brand
Breakthrough is way more than just Brand.
Define your key audiences and all the details to support marketing, sales and customer service.
Organize your mission, vision, why, SWOT and much more to get everyone on the same page.
Develop a robust library of messages organized by persona, type and status to help your team always use the right message.
B2B Content Marketing Requires Deep Customer Knowledge
Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it’s simply not hitting the nail on the head? It’s possibly because your strategy isn’t aligned with your B2B personas and customer profiles.B2B content marketing encompasses creating and sharing blogs, videos, social media posts, and other online…
Key Components of a Customer Profile in 2022
Understanding how fast marketing moves has never seemed more challenging. With the way this new decade has gotten underway, understanding the personas that make up your customer and client audience – and building the ideal customer profile that attracts and retains their business – is vital.Easier said than done? Not necessarily. Fundamentally, grasping the persona…
Top Marketing Content Writing Tools in 2022
Content writing is a growing industry, and it’s a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content writing industry is only moving upward for the next few years.So, it’s easy to figure out that the competition is very tough. And writers…
11 Different Perspectives for Buyer Personas and ICPs
Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant…
Do Small Businesses Need to Define Brand Hierarchy?
Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface,…
The Best Audience Targeting Strategies to Win Your Ideal Customers
In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they’re trying to reach, and what makes their product or service worth buying. To best connect with realistic…