Hone Your Strategy.
Rally Your Team.

Shatter silos and create breakthroughs across your organization in real-time.

Build an interactive and smart strategic plan to promote scalable growth.

Breakthrough delivers more than 80 strategic elements across culture, market intelligence, brand, identity, sales, marketing, customer experience, and human resources.

Develop smart strategies to execute effective growth tactics.

 

Create your own lists, whiteboards, flowcharts, and more to keep your strategic plan organized and accessible on the fly.

CORE VALUE

Think Smart.
Have purpose behind everything you do.

MISSION

To obliterate mediocrity, complexity, and ambiguity.

 

VISION

To help over 150,000 companies create powerful strategic plans.

PERSONA

smiling woman sitting on black chair

TARGET MARKETS

45%

Manufacturing

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Proven methodologies to help build your plan.

Skip the high-priced consultants and blank page workbooks.

We’ve taken the best methodologies for strategic planning and developed smart, progressive exercises enhanced by machine learning to lead you through the development of your strategy.

 

From identifying personas and value propositions to defining your tagline and positioning statements, these interactive workshops will help put you in a position to win big.

CREATE MY CORE VALUES

Describe the traits and skills of a person who would most help the organization reach its vision:

Describe a day in the life of the organization in 5 years time:

Suggested core values:

Prioritize phrases:

If you were to start a new organization, which words would you select to build it around regardless of industry?

Commenting and messaging allow for collaborative evolution of your strategy.

Collect feedback from your team and collaborate in real-time.

Breakthrough enables cross-functional alignment throughout your organization, working together to solve the complexities of your business.

 

Cultivate a culture of openness and transparency by ensuring each team members’ ideas are valued and clearly communicated while creating your strategic plan.

FONTS

Fc

Az

Cm

Boards enable collaboration with your employees, partners, and investors to align your vision and strategy across your organization.

Consistent communication of your vision and strategy ensures the team stays aligned and focused towards success.

Breakthrough allows you to customize boards with the right information for employee onboarding, marketing teams, investor relations, and more.

 

Align and inspire the team, brand, and marketing towards a common business outcome.

Marketing Team Board

VALUE PROPOSITIONS

BRAND HEIRARCHY

LOGO USAGE

PERSONAS

woman standing by wall holding mug
smiling woman sitting on black chair
Website

11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant…

Branding

Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface,…

Strategic Planning

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they’re trying to reach, and what makes their product or service worth buying. To best connect with realistic…

Ideal Customer Profile

Ideal Customer Profiles vs. Buyer Personas: What's the Difference?

Understanding the customers your business intends to target is an essential step in figuring out your brand’s identity. Who are you hoping to reach? How are you going to reach them? What is the value you intend to provide them? Knowing exactly who your business is trying to sell to is a vital step, and…

Branding

The Ultimate Tool for Marketing Professionals: 15 Ways to Use a Brand Guide

Developing a brand guide is all about maintaining brand identity by including specific instructions for every brand element in a single document so that employees, marketing agencies, and any approved subcontractors will understand how to represent your brand to the public.The intent is to maintain a clear, unambiguous identity throughout the marketplace.Due to the availability…

Ideal Customer Profile

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be…