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CULTURE

Core Values

Vision

Mission

Your Why

Manifesto

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MARKET

SWOT

Market Approach

Target Audiences

Personas

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Value Propositions

Brand Voice

Terminology

Brand Hierarchy

Short Identifier

Tag Line

Flag In The Ground

Elevator Pitch

Positioning Statement

IDENTITY

Name Usage

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Imagery

CUSTOMER EXPERIENCE

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What is the purpose of Breakthrough?

Well, from a high-level, we help companies create, organize, document, share, and collaborate around the key aspects of their business across culture, brand, identity, sales, marketing and more.

Can I cancel anytime?

Yes, we have monthly and annual account options. Once you downgrade, your current plan will not be renewed on your anniversary date and instead will be adjusted to our free package.

Can I use Breakthrough for free?

Yes! You get one user and one collaborator for free, forever.

What are my payment options?

You can use your credit card to pay for any plan. We support VISA, MasterCard, and AMEX. If you sign up for an annual subscription, we can invoice you annually.

What kind of support do I get?

We’ve got your back! All of our paid plans come with support via email. Our Scale-Up plan includes chat support, and our Breakthrough and Enterprise plans include chat and phone support.

Do you offer nonprofit, or educational discounts?

That depends. Contact us and we’ll be happy to help figure something out for your unique situation.

Do you offer Enterprise contracts/pricing/support?

Yep! For over 50 users or 100 collaborators, email us at [email protected] and we'll make it happen.

What happens if I upgrade or downgrade a plan mid-period?

When you up or downgrade mid-period, we cancel your next renewal and you will have access until that renewal date to your current package.

Website

11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant…

Branding

Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface,…

Strategic Planning

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they’re trying to reach, and what makes their product or service worth buying. To best connect with realistic…

Ideal Customer Profile

Ideal Customer Profiles vs. Buyer Personas: What's the Difference?

Understanding the customers your business intends to target is an essential step in figuring out your brand’s identity. Who are you hoping to reach? How are you going to reach them? What is the value you intend to provide them? Knowing exactly who your business is trying to sell to is a vital step, and…

Branding

The Ultimate Tool for Marketing Professionals: 15 Ways to Use a Brand Guide

Developing a brand guide is all about maintaining brand identity by including specific instructions for every brand element in a single document so that employees, marketing agencies, and any approved subcontractors will understand how to represent your brand to the public.The intent is to maintain a clear, unambiguous identity throughout the marketplace.Due to the availability…

Ideal Customer Profile

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be…