We've completed revamped and expanded our Persona creation software to become Breakthrough, a full strategic planning platform.
Don't worry, Persona building is still a huge part of Breakthrough.
What is An Ideal Customer Profile and Why Do You Need One?
In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be
What Are Rockefeller Habits and How Businesses Can Implement Them
The “Rockefeller Habits” are among the most regarded business strategy frameworks that have been practiced by numerous executives and entrepreneurs for the last 2 decades to make their businesses flourish.After reading the biography, “Titan: The Life of John D. Rockefeller, Sr.,” Verne Harnish, a business coach and the author of “Scaling Up,” became inspired to
Top 10 Strategic Planning Books
Are you looking to master the strategic planning process? Well, Breakthrough has got you covered! Check out our top 10 must-read books on strategy that will guide you to develop a killer strategic plan for your business or company: Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As
Morning Breakthrough: What are BHAGs?
Oh, hey, you must be here to hear about BHAGs. BHAGs are Big Hairy Audacious Goals and they’re really meant to be something that you can define that will get people excited towards a common goal. Different than usually mission statements or quarterly goals that set, but don’t get people as excited. BHAGs are meant
Morning Breakthrough: Avoid Vanity Values
When it comes to core values, what we don’t want to do is make them vanity values. And what I mean by that is a lot of times people will create core values that are something they want to have the outside world perceive about them, but really have no meaning internally. What we want
How Does Brand Voice Affect Your Marketing Strategy and Conversion Rate?
During the past few decades, consumers have become more engaged with what they see and learn online than by those more traditional media forms like TV, newspapers, and magazines.While all communications are important, marketers can now present their “voice” directly to individuals and specific market segments through social media channels and interesting content marketing.A brand