Morning Breakthrough: What are BHAGs?

Oh, hey, you must be here to hear about BHAGs.

BHAGs are Big Hairy Audacious Goals and they're really meant to be something that you can define that will get people excited towards a common goal. Different than usually mission statements or quarterly goals that set, but don't get people as excited.

BHAGs are meant to get people just rally behind something to accomplish

What you really want to do with a big hairy audacious goal is make sure that it meets a couple of criteria.


  • Does it stimulate forward progress?
  • Is there something that you all want to achieve and everybody can rally behind?
  • Does it stimulate people to move forward and accomplish things?
  • Does it create momentum?
  • Does it get that excitement going?
  • Are people ready to accomplish it?

Something that really just builds the juices of the company to say we really want to do this.

And again, it should really just be stimulating and exciting. That's why it's called a big hairy audacious goal. But a Big Hairy Audacious Goal is really about something that feels tangible, that feels really exciting and can get the team rallied to accomplish it.

So in your organization, if you haven't created some Big Hairy Audacious Goals: do it. Create some excitement in the organization, put them out there, and get everybody rallied behind to accomplish something big and something hairy.

That's BHAGs.

Thanks for joining me for a Morning Breakthrough. See ya everybody!

Create Personas.
Define Your Strategy.
Build A Brand Guide.
Organize Messaging.

Give Breakthrough A Try Now.

Join our mailing list.

* indicates required

11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant…


Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface,…

Strategic Planning

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they’re trying to reach, and what makes their product or service worth buying. To best connect with realistic…

Ideal Customer Profile

Ideal Customer Profiles vs. Buyer Personas: What's the Difference?

Understanding the customers your business intends to target is an essential step in figuring out your brand’s identity. Who are you hoping to reach? How are you going to reach them? What is the value you intend to provide them? Knowing exactly who your business is trying to sell to is a vital step, and…


The Ultimate Tool for Marketing Professionals: 15 Ways to Use a Brand Guide

Developing a brand guide is all about maintaining brand identity by including specific instructions for every brand element in a single document so that employees, marketing agencies, and any approved subcontractors will understand how to represent your brand to the public.The intent is to maintain a clear, unambiguous identity throughout the marketplace.Due to the availability…

Ideal Customer Profile

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be…