Sam’s Club is a chain of membership-only retail warehouse clubs owned and operated by Walmart Inc. Sam’s Club’s brand guide is simple, straightforward and clean. The brand guide includes: Logo Anatomy Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Symbol Usage Tagline Usage Color Palette Typography Brand Values Brand Application Examples Brand […]
Walmart is an American operator of discount stores that was one of the world’s biggest retailers and among the world’s largest corporations. Walmart’s brand guide is a colorful catalog. Its design is very energetic and vibrant. The brand guide includes: Purpose Brand Positioning Brand Identity Brand Personality Logo Usage Signature Usage Symbol Usage Tagline Usage […]
IKEA is a Swedish founded, Dutch multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other goods and home services. IKEA’s brand guide is clean and straightforward. The brand guide includes: Introduction Logo Variations Logo Clear Space Logo Misuse Color Palette Typography
Starbucks is the world’s largest coffeehouse chain and represents the third wave of coffee culture. Starbucks’ brand guide is a micro website called Starbucks Creative Expression. The website is well-designed and gives a sense of interaction. The brand guide includes: The Theory Behind The Brand Brand Expression Case Studies Logo Usage Wordmark Usage Logo Timeline […]