Market: Oil & Energy



ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration. ConocoPhillips’ brand guide is detailed and formal. The brand guide includes: Glossary Brand Positioning Brand Values Brand Attributes (Identity) Tone of Voice Legal Info Logo Usage Logo Anatomy Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding Co-branding Color Palette Typography Imagery Pattern Usage Iconography […]