The Northeast Indiana Regional Partnership is an economic development team working to attract business and talent to an 11-county region in the Midwest. Northeast Indiana’s brand guide is introducing the region and opportunities. It’s vivid and modern. The brand guide includes: Brand Identity Brand Promise Brand Personality Tone of Voice Target Audience Imagery Logo Versions […]
UNICEF is a United Nations agency responsible for providing humanitarian and developmental aid to children worldwide. UNICEF’s brand guide is simple and formal. The brand guide includes: General Rules Logo Usage Logo Variations Sizing and Clear Space Logo Misuse Wordmark Usage Tagline Usage Sub-branding Co-branding Typography Color Palette
Toastmasters is a nonprofit educational organization that operates clubs worldwide for the purpose of promoting communication, public speaking and leadership. Toastmasters’ brand guide is modern and elegant. The brand guide includes: Tagline Usage Values and Promise Brand Personality Tone of Voice Logo Usage Logo Variations Clear Space and Minimum Size Wordmark Usage Logo Misuse Color […]
The Society of Women Engineers is the world’s largest advocate and catalyst for change for women in engineering and technology. SWE’s brand guide is very detailed and formal. The brand guide includes: Introduction and Principles Mission and Values Brand Attributes (Personality) Master Logo Anatomy Logomark Usage Wordmark Usage Logo Misuse Clear Space and Sizing Printed […]
The YMCA is a nonprofit organization whose mission is to put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA’s brand guide is youthful and clean. The brand guide includes: Introduction Brand Identity Tone of Voice Logo Usage Logo Versions Clear Space and Minimum Size Color Usage Color […]
The Calgary Chamber exists to help make businesses more successful, and in doing so make Calgary the best place in Canada to live, work and grow a business. Calgary Chamber of Commerce’s brand guide introduces the brand clearly and shows different aspects of it. The brand guide includes: Brand Introduction Brand Purpose Brand Personality Wordmark […]
The American Red Cross is a non-profit humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States. American Red Cross’ brand guide is very simple and it explains brand identity at a glance. It includes: Logo Versions Logo Minimum Sizes Logo Clear Spaces Color Palette Typography Tone of Voice