Market: Media Production

PBS Kids

Article

PBS Kids is the brand for most of the children’s programming aired by the Public Broadcasting Service in the United States. PBS Kids’ brand guide is childish, colorful and playful. The brand guide includes: Brand Hierarchy Purpose and Values Target Audience Brand Positioning Brand Attitude Color Palette Typography Logo Usage Logo Versions Tone of Voice […]

Switcher Studio

Article

Switcher Studio lets users sync multiple iPhones and iPads to livestream directly to Facebook, YouTube, LinkedIn, Twitch, or the platform of your choice. Switcher Studio’s brand guide is formal and clean. The brand guide includes: Story Tone of Voice Brand Positioning Logo Usage Logo Variants Clear Space and Minimum Size Logo Misuse Iconography Typography Color […]

Jamie Oliver

Article

Jamie Trevor Oliver MBE is a British chef and restaurateur. He is known for his approachable cuisine, which has led him to front numerous television shows and open many restaurants. Jamie Oliver’s brand guideline is very detailed with text. The guide consist of two versions: mass and premium. For each version, it includes: Identity Info […]