Market: Internet

Index Exchange


Index Exchange is a global advertising marketplace where premium digital media companies transact their ad impressions in real-time. Index Exchange’s brand guide is visual, modern and elegant. The brand guide includes: Logo Usage Clear Space Trademarking Rules Logo Variations Logo Misuse Minimum Sizing Color Palette Typography Photography



Facebook operates as a social networking company worldwide. The company engages in the development of social media applications for people to connect through mobile devices, personal computers, and other surfaces. Facebook’s brand guide is formal and straightforward. The brand guide includes: General Rules Trademark Rules Trademark Violations Logo Usage Clear Space and Sizing Color Usage […]



Handshake is an app that connects students on college campuses with open positions, mainly internships and entry level jobs. Handshake’s brand guide is colorful and engaging. The brand guide includes: Manifesto Logo Usage Logo Backgrounds Clear Space and Minimum Size Icon Usage Logo Misuse Color Palette Typography Glossary



Buffer is a social media account management software and app. Buffer’s visual guidelines is a clean 2 page document. The brand guide includes: Logo Variations Clear Space Logo Usage Logo Don’ts Color Palette Typography Sub-branding Iconography Social Media Assets Illustrations Photography Brand Application Examples


Article is a website that publishes crowd-sourced reviews about businesses. Yelp’s brand center is an engaging micro website that also includes a cookbook for the brand. The brand guide includes: Logo Usage Clear Space and Minimum Size Logo Don’ts Icon Usage Downloadable Assets



PayPal is an online payments system that operates in the majority of countries that support online money transfers. PayPal’s brand guide is formal and explanatory. The brand guide includes: Introduction Brand Identity Brand Personality Tone of Voice Logo Usage Logo Misuse Clear Space and Minimum Size Logo Anatomy Lockup Usage Symbol Usage Photography Color Palette […]



Foursquare is a local search-and-discovery mobile app provides personalized recommendations of places. Foursquare’s brand guide is modern and colorful. The brand guide includes: Introduction Logo Usage Clear Space and Sizing Wordmark Usage Co-branding Logo Misuse Logo Variations Color Palette Graphic Elements



WordPress is a free and open-source content management system. WordPress’ brand guide is a single text-heavy web page. The brand guide includes: Tone of Voice Logo Usage Typography Color Palette Imagery



Salesforce is a customer relationship management solution that brings companies and customers together. Salesforce’s brand guide is bold and explanatory. The brand guide includes: Trademark Rules Naming Rules Co-branding Logo Variants Logo Usage Logo Misuse Brand Application Examples General Rules Social Media Usage



Expedia is an online travel shopping company for consumer and small business travel. Expedia’s brand guide is a colorful mini website. The brand guide includes: Brand Story Brand Identity Logo Variations Logo Usage Logo Misuse Wordmark Usage Sub-brands Color Palette Color Usage Typography Iconography Icon Usage Illustrations Photography