Market: Information Technology & Services

Prospecta Software (MDO)

Article

MDO is an enterprise data platform that has a strong base of master data management with a data intelligence workbench (DIW) which has intuitive AI and machine learning models for managing big data and improving data quality. MDO’s brand guide is modern, clean and elegant. It shows both the main corporate brand Prospecta and the […]

EROAD

Article

EROAD is a cloud-based fleet management platform which offers an electronic logging device (ELD), tax compliance management, fleet tracking, and safety compliance management. EROAD’s brand guide is modern and elegant. The brand guide includes: Brand Identity Logo Usage Wordmark Usage Clear Space and Sizing Logo Variations Acceptable Contrast Logo Misuse Sub-brands Typography Color Palette Imagery […]

Mvix

Article

Mvix is a company that offers digital signage solutions for its more than 18,000 customers. Mvix’s brand guide is modern and bold. The brand guide includes: Company History Brand Platform Brand Positioning Brand Personality Tone of Voice Logo Usage Logo Variations Clear Space and Minimum Size Tagline Usage Color Palette Photography Grid Usage Typography Pattern […]

Zebra

Article

Zebra is a global enterprise mobile computing company that makes technology used to sense, analyze, and act in real time. Zebra’s brand guide is mostly black and white as the brand name implies. It’s very detailed, modern and elegant. The brand guide includes: Brand Positioning Tone of Voice Brand Personality Logo Anatomy Logo Variations Clear […]

Crimson

Article

Crimson is a technology and recruitment company which specialises in the full range of IT support, consultancy and search and selection services. Crimson’s brand guide is modern and clean. The brand guide includes: Logo Variants Logo Usage Minimum Size and Clear Space Graphic Element Called Swoosh Color Palette Typography Imagery Editorial Guide Printed Materials Brand […]

Instructure

Article

Instructure is an educational technology company, the developer and publisher of Canvas, a Web-based learning management system, and MasteryConnect, an Assessment Management System. Instructure’s brand guide is elegant and clean. The brand guide includes: Mission & Brand Story Brand Personality Logo Usage Clear Space and Minimum Size Logo Variations Logo Misuse Color Palette Color Usage […]

Bold Commerce

Article

Bold Commerce is a software development company that provides eCommerce solutions for its customers. Bold Commerce’s brand guide is brief, yet colorful and engaging. The brand guide includes: Logo Anatomy Logo Variations Clear Space and Minimum Size Typography Color Palette Logo Misuse

Pluralsight

Article

Pluralsight is an online education company that offers training courses for software developers, IT administrators and creative professionals. Pluralsight’s brand guide is clean and elegant. The brand guide includes: Brand Story Brand Identity Brand Personality Target Audience Tone of Voice Logo Alternatives Logo Usage Clear Space and Sizing Logo Misuse Co-branding Sub-branding Printed Materials Brand […]

Visa

Article

Visa is a financial services company that facilitates electronic funds transfers through Visa-branded cards. Visa’s brand guide is modern and elegant. The brand guide includes: Introduction UX Principles Tone of Voice Brand Mark (Logo) Usage Sizing and Spacing Word Mark Usage Sensory Elements Color Options Viewports Card Art

Disqus

Article

Disqus is a blog comment hosting service for web sites and online communities that use a networked platform. Disqus’ brand guide is modern and minimalist. The brand guide includes: Brand Identity Brand Personality Logomarks Logo Usage Logo Misuse Color Palette Typography Iconography