Market: Human Resources

The Predictive Index offers talent optimization software, workshops, and expert consulting. The Predictive Index’s brand guide is well-organized, clean and modern. The brand guide includes: Logo Usage Logo Variations Name Usage Color Palette Typography Tone of Voice Brand Personality Editorial Guide Brand Archetype Glossary

Automatic Data Processing is a provider of human resources management software and services. ADP’s brand guide focuses only on logo usage. It’s brief and clean. The brand guide includes: Logo Usage Logo Variations Tagline Usage Clear Space and Minimum Size Logo Misuse Co-branding Legal Info