University of the Pacific is a private university devoted to experience-driven education that gives students pathways to the fastest growing sectors. University of the Pacific’s brand guide is playful and elegant. The brand guide includes: Brand Personality Brand Pillars (Identity) Brand Foundation Brand Narrative Tone of Voice Logo Variations Logo Usage Wordmark Usage Clear Space […]
Morehouse College is a private historically black men’s liberal arts college in Atlanta, Georgia. Morehouse College’s brand guide is straightforward and clean. The brand guide includes: Typography Color Palette Logo Variations Logo Usage Seal Usage Logo Placement Logo Misuse Sub-branding Photography Videography
The Colorado Community College System (CCCS) is made of up 13 unique colleges with over 35 locations across the state, educating over 125,000 students every year. CCCS’s brand guide is formal and elegant. The brand guide includes: Logo Usage Logo Variations Clear Space and Minimum Size Logo Placement Seal Usage Logo Misuse Co-branding Color Palette […]
Yale University is an Ivy League research university in New Haven, Connecticut. Yale University’s brand guide is brief and bold. It focuses only on brand identity and application. The brand guide includes: Brand Identity Logo Usage Wordmark Usage Color Palette Typography Trademarking Rules General Rules
The University of Alabama is a public research university and the oldest and largest of the public universities in Alabama. The University of Alabama’s brand guide is detailed and well-exemplified. The brand guide includes: Brand Identity Wordmark Variations Nameplate Usage Symbol Usage Clear Space and Minimum Size Logo Misuse Seals and Event Logos Mascots Typography […]
Kansas State University is an institution of higher learning located in Manhattan, Kansas, in the United States. Kansas State University’s brand guide is a detailed and formal document. The brand guide includes: Brand Introduction Brand Positioning Anthem Tone of Voice Typography Graphic Elements Photography Rules Videography Rules Color Palette Logo Variations Logo Usage Wordmark Usage […]
The University of Dayton is a Catholic, Marianist research university committed to the common good. The University of Dayton’s is explanatory and shows the idea behind the brand. The brand guide includes: Brand Introduction Brand Positioning Tone of Voice Typography Typograpy Do’s and Don’ts Graphic Elements Photography Color Palette Logo Usage Clear Space Logo Misuse […]
The University of the Arts Helsinki, also known as Uniarts Helsinki, is a Finnish arts university that was launched in the beginning of 2013. The University of the Arts Helsinki’s brand identity guideline is very exhaustive, formal and well-thought. The brand guide includes: Brand Description Formal Signature Signature Size, Alignments and Clear Space Signature Correct […]