Market: Food Production

La Panzanella Artisanal Foods Co. is a family-owned bakery that crafts crackers and artisan cookies. La Panzanella’s brand guide is energetic and colorful. The brand guide includes: Brand Manifesto Target Audience Brand Personality Brand Identity Brand Differentiators Tone of Voice Typography Graphic Elements Illustrations Color Palette Photography Logo Usage Logo Misuse Logo Variations

Tyson Foods is the world’s second largest processor and marketer of chicken, beef, and pork. Tyson Foods’ brand guide is modern and well-designed. The brand guide includes: Logo Variations Logo Usage Clear Space Logo Misuse Wordmark Usage Color Palette Photography Typography Brand Application Examples Printed Materials Logo Lockup Anatomy Videography