Market: Food & Beverages



PepsiCo is a global food and beverage company with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales. Pepsi’s Live For Now campaign brand guide is clean and elegant. The brand guide includes: Grid Usage Tagline Usage Logo Misuse Tone of Voice Layout Usage Typography Imagery

Coca-Cola Zero


The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories. Coca-Cola Zero’s brand guide was released for internal use. It’s simple and straightforward. The brand guide includes: Brand Identity Brand Personality Design Principles Brand Application Examples Logo Usage Logo Color Palette Clear Space and Minimum Size […]