Market: Financial Services

American Express


American Express is a multinational financial services company that was founded in 1850. American Express’ brand guide shows how the company communicates with their customers. The brand guide includes: Logo Usage Logo Variations Logotype Usage Color Palette Typography Tagline Usage Minimum Size and Clear Space Logo Misuse Partner Logos Tagline Misuse General Rules Photography Cobranding […]



HSBC is a British multinational investment bank and financial services holding company. HSBC’s brand guide is a one page website. It’s simple, minimalist and it explains each element with videos. The brand guide includes: Brand Story Logo Usage Color Palette Typography Iconography Tone of Voice

Commonwealth Bank


CommBank is an Australian multinational bank with businesses across New Zealand, Asia, the United States and the United Kingdom. Commonwealth Bank’s brand guide is classic and straightforward. The brand guide includes: Logo Variants Logo Usage Color Palette Brand Application Examples