HINKLEY is a designer and manufacturer of lighting and ceiling fan products. Hinkley’s brand guide is simple and elegant. The brand guide includes: Mission Brand Values Logo Usage Clear Space and Sizing Logo Misuse Color Palette Typography Social Media Rules Brand Portfolio
Henkel is a multinational chemical and consumer goods company that is active both in the consumer and industrial sector. Henkel X’s brand guide is detailed and modern. The brand guide includes: Brand Journey Logo Usage Logomark Usage Clear Space Logo Variations Logo Misuse Co-branding Sub-branding Color Palette Typography Photography Graphic Elements Tone of Voice Brand […]
Malouf is a furniture and bedding manufacturer. Malouf’s brand guide is clear and elegant. The brand guide includes: Brand Platform Purpose and Vision Brand Personality Logo Usage (Wordmark) Clear Space Logo Variations Brand Application Examples Color Palette Typography Imagery
Yellow Jacket is a worldwide supplier of tools and equipment for the HVAC/R and automotive industries. Yellow Jacket’s brand guide is clean and straightforward. The brand guide includes: Logo Variations Logo Usage Logo Misuse Color Palette Typography
Ben & Jerry’s is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet. Ben & Jerry’s brand guide is unconventional and colorful. The brand guide includes: Brand Story Brand Identity Target Audience Tone of Voice Logo Usage Logo Misuse Logo Variants Typography Color Palette Illustration General Rules Photography Co-branding Legal Info