Market: Computer Software

Nutanix

Article

Nutanix, Inc. is a cloud computing company that sells software, cloud services, and software-defined storage. Nutanix’s brand guide is modern, simple and elegant. The brand guide includes: Tone of Voice Brand Personality Logo Usage Wordmark Usage Logomark Usage Clear Space and Minimum Size Logo Misuse Logo Variations Color Palette Typography Illustrations Iconography Imagery Videography Trademark […]

Bullhorn

Article

Bullhorn is a cloud computing company that provides customer relationship management, applicant tracking system and operations software for the staffing industry. Bullhorn’s brand guide is bold, modern and elegant. The brand guide includes: Story Brand Positioning Brand Personality Brand Identity Logo Usage Wordmark Usage Clear Space and Minimum Size Logo Variations Logo Misuse Sub-branding Color […]

AVG

Article

AVG AntiVirus is a line of antivirus software developed by AVG Technologies, a subsidiary of Avast. AVG’s brand guide is simple, clean and explanatory. The brand guide includes: About Brand Promise Brand Values Target Audience Tone of Voice Editorial Guide Logo Usage Clear Space, Minimum Size and Positioning Logo Variations Logo Misuse Color Palette Typography […]

Real-Time Innovations

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RTI provides the real-time communications platform for the Internet of Things (IoT). Real-Time Innovations’ brand guide is simple and elegant. The brand guide includes: Overview: About, Tagline Logo Usage Tagline Usage Logo Variations Clear Space and Minimum Size Color Palette Typography

VIM

Article

VIM offers a 3D data interchange open-spec format to quickly transport design data and geometry. VIM’s brand guide is simple and straightforward. The brand guide includes: Company Story Brand Values Brand Promise Mission Logo Usage Clear Space Logo Variations Logo Misuse Color Palette Typography Social Media Usage Photography Editorial Guide

COMSOL

Article

COMSOL develops multiphysics software used by engineers and researchers to simulate real-world designs, devices, and processes across industries. COMSOL’s brand guide is simple and straightforward. The brand guide includes: Logo Usage Logo Anatomy Clear Space Logo Misuse Trademark Rules Typography Color Palette Brand Application Examples

SalesLoft

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SalesLoft is a sales engagement platform that offers functionality for the entire sales organization. SalesLoft’s brand guide is detailed and well-designed. The brand guide includes: About Tone of Voice Logo Usage Symbol Usage Clear Space Design Principles Logo Misuse Color Palette Typography Graphic Elements Illustrations Imagery Templates Brand Application Examples

Teradici

Article

Teradici develops PC over IP (PCoIP) remote display protocol for delivering remote desktops and applications to endpoints. Teradici’s brand guide is modern and brief. The brand guide includes: Logo Usage Minimum Size and Clear Space Alternative Logos Logo Misuse Color Palette Typography Co-branding

BlackBerry

Article

BlackBerry is a cybersecurity company specializing in enterprise critical event management solutions, endpoint protection, and securing the Internet of things using artificial intelligence and machine learning against cyberthreats. BlackBerry’s brand guide is simple and elegant. The brand guide includes: Logo Anatomy Clear Space and Minimum Size Logo Misuse Color Palette Typography Photography Brand Family – […]

Blue Prism

Article

Blue Prism is a multinational software corporation that makes enterprise robotic process automation software that provides a digital workforce designed to automate complex, end-to-end operational activities. Blue Prism’s brand guide is bold and colorful. The brand guide includes: Typography Trademark Rules Trademark Violations Legal Info Button Design Tagline Usage Logo Usage Logo Variations Logo Misuse […]