Market: Automotive

Harley-Davidson

Article

Harley-Davidson is an American motorcycle brand founded in 1903. Harley-Davidson’s brand guide is straightforward and mostly text-based. The brand guide includes: Introduction Staging (Logo Usage) Logo Color Usage Logo Misuse Logo Alternatives Color Palette Typography Trademark Rules General Guidelines

Toyota

Article

Toyota is a Japanese multinational automotive manufacturer. Toyota’s brand guide is a mini website that shows different aspects of the brand. It’s modern and elegant. The brand guide includes: Introduction Brand Identity Logo Variations Logo Usage Logo Clear Space and Minimum Size Logo Color Usage Logo Misuse Tagline Usage Photography Typography Color Palette Layout Usage […]

Lexus

Article

Lexus is the luxury vehicle division of the Japanese automaker Toyota. Lexus’ brand guide is modern and elegant. The brand guide includes: Visual Overview Imagery Typography Signature Usage Color Palette Legal Info Brand Application Examples Glossary

Hyundai

Article

Hyundai is a South Korean multinational automotive manufacturer founded in 1967. Hyundai’s brand guide is brief and clear. The brand guide includes: Logo Usage Symbol Usage Clear Space and Minimum Size Logo Versions Logo Misuse

Audi

Article

Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi’s brand guide is a well-detailed online brand website. The brand guide includes: Brand Appearance (Identity) Audi Rings as Logo Usage Logo Application Logo Positioning Logo Minimum Size and Clear Space Logo Misuse Examples Brand Claim Color Palette Typography Layout […]