Employee Handbook Software

Breakthrough is way more than a handbook. Get your team onboard, aligned and ready to win.

What is Breakthrough software?

A platform for strategic planning.

Breakthrough helps organizations create, define, articulate, communicate and collaborate their business strategy and vision with employees, partners and investors.

 

A structured strategic plan with workshops and discussions helps any business build a strategy to scale their organization.

Why is a Brand Guide important to strategic growth?

Your brand must be evangelized by every employee and stakeholder.

Your brand and identity is the personality, tone, and message that represents your company.

 

It’s how the world recognizes you and begins to trust you.  A brand guide often includes your identity such as colors, fonts, and logo usage but also expands into your market positioning and messaging.

 

If you see someone change how they look, act and speak all the time, you won’t feel like you know who they are, and you certainly wouldn’t trust them.

 

Inconsistency will confuse and alienate your customers, potential investors, and potential employees.  Developing a strong brand guide that is accessible by every employee helps you ensure that consistency in message and visuals.

What should a Brand Guide have and do?

No matter what, it should help your team communicate with the outside world consistently.

Brand guides are different for every organization and many focus on the identity. Breakthrough believes that a brand guide should include everything your organization needs to engage with the outside world.

 

 

Common Guide Elements

Name Usage

Logo Usage

Colors

Fonts

Iconography

Expanded Guide Elements

Vision & Mission

Core Values

Value Propositions

Messaging

CX Strategies

How can I use Breakthrough software to create a Brand Guide?

Brand consistency is important, but first your brand must be created strategically to drive your organization to win.

The Breakthrough platform not just helps you organize your culture, market strategy, brand, identity, sales strategy, marketing strategy and more but also helps walk you through creating these elements based on strategic methodologies.

 

Once you've perfected your strategy, Breakthrough allows you to selectively share it with your team, partners and investors to keep everyone on the same page and collaborate for constant evolution.

Check out some examples of Brand Guides.

Ready to get started?

Sign up now to experience the most powerful business strategy software.

You can also check out our pricing, but our base package is free forever for 1 user.

Website

B2B Content Marketing Requires Deep Customer Knowledge

Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it’s simply not hitting the nail on the head? It’s possibly because your strategy isn’t aligned with your B2B personas and customer profiles.B2B content marketing encompasses creating and sharing blogs, videos, social media posts, and other online…

Website

Key Components of a Customer Profile in 2022

Understanding how fast marketing moves has never seemed more challenging. With the way this new decade has gotten underway, understanding the personas that make up your customer and client audience – and building the ideal customer profile that attracts and retains their business – is vital.Easier said than done? Not necessarily. Fundamentally, grasping the persona…

Website

Top Marketing Content Writing Tools in 2022

Content writing is a growing industry, and it’s a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content writing industry is only moving upward for the next few years.So, it’s easy to figure out that the competition is very tough. And writers…

Website

11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant…

Branding

Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface,…

Strategic Planning

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they’re trying to reach, and what makes their product or service worth buying. To best connect with realistic…