Why audience segmentation improves marketing

Think about the last time you gave someone a gift. Odds are you didn’t give the person the same gift you had given to your spouse a few months ago. In fact, we’re going to guess you likely don’t give the same gift to everyone. You personalize it. You look at something in the store


Top 10 Market Research Articles

Let’s face it – not everyone has time to sit down and read a lengthy article on a topic like marketing. Even if it’s critical to your company’s success, and the article is bursting full of helpful information, it takes precious time that you likely don’t have.Luckily, we’re here to make it easier for you.


Top 11 Audience Research Tools

It’s a common quality across the board – people don’t like change. In fact, according to research, Americans buy the same 50 items, accounting for around 85% of household needs. So, needless to say, you can get stuck between a rock and a hard place when you want someone to switch to your brand. If


How to do Market Research?

“Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs,” William Bill of Wealth Design Group LLC in Houston says. Bill couldn’t be more right. Marketing research zeroes in on what kind of exciting

Customer Avatar

What is a Customer Avatar?

When you’re in charge or running a business, you’re always looking for ways to attract “new” everything – customers, subscribers, maybe even old customers. What’s the way to do it? Connecting with them on an emotional, deep level. The problem here is, some people are pretty uncomfortable with getting emotional with strangers. But this is


How to create the ideal Customer Avatar?

You already know how important it is to create your ideal customer avatar – but what ingredients go into this widespread melting pot? Since it’s critical for your avatar to be specific, not broad or general. It’s critical to get it right. Approaching your progress may have you s[inning your wheels. Sometimes you’ll want to


The best audience research methods

How often do you ask yourself this question: How well do I know my audience? A lot of people think they know their audience – which is their first mistake. Knowing your audience means knowing exactly what they think and feel, as well as what they want and what they need. If you aren’t hitting

Audience Planning

The elements that make a successful persona

Like most business owners, you likely know the key to success is knowing your customer. But getting to know your customer is part of the battle. How do you get started? Sure, you can go off your gut instincts – but if you want to know for sure, the best way is through a buyer


5 Steps to define your target market

Whether you’re selling automotive parts or uniforms, every single business has one major element in common – they need to define a target audience. Completely understanding your target audience means you can deliver the exact results the customer wants. Dissecting each customer and understanding what makes him or her tick can help you understand who


Using personas for a start-up

Congratulations – you’re part of a start-up company! Whether you’re the owner or just a part of the team, you’re still a critical piece of the company. While you’ve likely handled a lot of different (and possibly unfamiliar) areas so far, there’s one area you can’t afford to miss – that’s building your company’s persona.

Content Marketing

How to use personas for content writing

Once you’ve got your buyer persona laid out, half the battle is over. But you’ve still got the over half to tackle, which can be one of the hardest parts: Deciding how to use that persona to your company’s advantage. We all know the importance of buyer personas. After all, it’ll help focus all of


How sales teams can use Personas to sell

So you’ve got one piece of the puzzle solved – your marketing team has come up with buy personas. The next question is: What are you going to do with that information? Is it going to sit on your desk for the next six months or get pushed to the bottom of the pile –


How define your target audience

Ask yourself this question: Does your company give others something? Whether it’s a service or a product, if your company provides others with something, you have a target audience. And being able to accurately define that target audience is key to your company’s success. So how do you define your target audience? Think about it


How to use personas in marketing strategies

OK, so you’ve got your buyer person narrowed down. You know exactly who to aim your product or service to, you know where their challenges are – you know them inside and outside. So now what? Getting the information is only part of the battle. Now it’s time to do something with that information. After


How to do research for your persona

If you want to have successful marketing and sales, you need to put a finger on your buyer persona. Your marketing team needs to know exactly who they are trying to market to, while your sales team needs to know who they are selling to.   Whether you have an idea of your target audience


How to use personas for Ad copy & messaging

Let’s face it – there’s no point in marketing or advertising if you haven’t figured out your buyer persona. Your buyer persona will tell you exactly what you need to say in everything from your headlines to the body of the content. Use it the right way and you can increase the overall effectiveness of


Why are personas important in marketing?

When it comes to marketing, there are a lot of critical aspects – having the right tools, the right resources, the right team. But the most important and overlooked aspect is knowing your buyer persona. After all, 41% of B2B marketers prioritize better when they know their audience. Are you in that 41%? Keep reading