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11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant…

Branding

Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface,…

Strategic Planning

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they’re trying to reach, and what makes their product or service worth buying. To best connect with realistic…

Ideal Customer Profile

Ideal Customer Profiles vs. Buyer Personas: What's the Difference?

Understanding the customers your business intends to target is an essential step in figuring out your brand’s identity. Who are you hoping to reach? How are you going to reach them? What is the value you intend to provide them? Knowing exactly who your business is trying to sell to is a vital step, and…

Branding

The Ultimate Tool for Marketing Professionals: 15 Ways to Use a Brand Guide

Developing a brand guide is all about maintaining brand identity by including specific instructions for every brand element in a single document so that employees, marketing agencies, and any approved subcontractors will understand how to represent your brand to the public.The intent is to maintain a clear, unambiguous identity throughout the marketplace.Due to the availability…

Ideal Customer Profile

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be…

Rockefeller Habits

What Are Rockefeller Habits and How Businesses Can Implement Them

The “Rockefeller Habits” are among the most regarded business strategy frameworks that have been practiced by numerous executives and entrepreneurs for the last 2 decades to make their businesses flourish.After reading the biography, “Titan: The Life of John D. Rockefeller, Sr.,” Verne Harnish, a business coach and the author of “Scaling Up,” became inspired to…

Strategic Planning

Top 10 Strategic Planning Books

          Are you looking to master the strategic planning process? Well, Breakthrough has got you covered! Check out our top 10 must-read books on strategy that will guide you to develop a killer strategic plan for your business or company: Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As…

Morning Breakthrough

Morning Breakthrough: What are BHAGs?

Oh, hey, you must be here to hear about BHAGs. BHAGs are Big Hairy Audacious Goals and they’re really meant to be something that you can define that will get people excited towards a common goal. Different than usually mission statements or quarterly goals that set, but don’t get people as excited. BHAGs are meant…

Morning Breakthrough

Morning Breakthrough: Avoid Vanity Values

When it comes to core values, what we don’t want to do is make them vanity values. And what I mean by that is a lot of times people will create core values that are something they want to have the outside world perceive about them, but really have no meaning internally. What we want…

Branding

How Does Brand Voice Affect Your Marketing Strategy and Conversion Rate?

During the past few decades, consumers have become more engaged with what they see and learn online than by those more traditional media forms like TV, newspapers, and magazines.While all communications are important, marketers can now present their “voice” directly to individuals and specific market segments through social media channels and interesting content marketing.A brand…

Culture

What Are the Components of a Strategic Plan?

Making a strategic plan is resource-consuming. After all, a lot of research and effort from the whole team goes into it. A company has to take care of multiple components while making a strategic plan that propels it towards growth.Is it worth it? Yes, even if your business is highly successful or at the starting…

Research

The top 5 strategic planning methodologies

Strategic planning is an integral part of any business’ success, and it will ensure your business is heading in the right direction. Furthermore, it helps outline your objectives as it’s crucial to helping business owners make their everyday decisions.    With the best strategic planning methodology in place, your business will be proactive as opposed…

Research

What Is The Best Strategic Planning Framework?

Transforming your vision into a lucrative business seems like the biggest challenge for most people. Even so, the Business Formation Statistics, a data product of the Census Bureau of the U.S, estimates that there has been a steady rise in business applications for the last decade. In 2010, new business applications amounted to 2.5 million,…

Culture

The Entrepreneurial Operating System and Its Benefits for Businesses

The Entrepreneurial Operating System (EOS) is a system that was developed by entrepreneur, author and speaker Gino Wickman. This system has been used by well-known companies such as Zoup!, McKinley, and imageOne, to name a few. In short, it’s a way of managing your company in an entrepreneurial manner so you can take control over…

Marketing

How Do Entrepreneurs Write A Strategic Plan?

Starting a business will no doubt be among the highlights of your life. Unfortunately, a study conducted by the University of Tennessee found that 44% of companies fail within their first three years of operation. This statistic might dampen your spirits if you are thinking of starting a business or have just started one. Even…

Marketing

11 Tips For Brainstorming Your SWOT

Every business needs to do a SWOT analysis as it executes its operations. After all, each company should know where it stands and where it is heading. SWOT is simply an acronym for Strengths ,Weaknesses, Opportunities, and Threats. This is crucial for analyzing these four aspects. Otherwise, a business won’t know its current standing without…

Culture

Why Do Small Businesses Need Intranets?

In 2019, the U.S Small Business Administration reported that the U.S hosted around 30.7 million small businesses. Since then, the number of small businesses worldwide has steadily risen as more people seek financial independence, want to be their own bosses, and follow their passions.  Unfortunately, few businesses seem to have enough time in an 8-5…