Ideal Customer Profile

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be

Rockefeller Habits

What Are Rockefeller Habits and How Businesses Can Implement Them

The “Rockefeller Habits” are among the most regarded business strategy frameworks that have been practiced by numerous executives and entrepreneurs for the last 2 decades to make their businesses flourish.After reading the biography, “Titan: The Life of John D. Rockefeller, Sr.,” Verne Harnish, a business coach and the author of “Scaling Up,” became inspired to

Strategic Planning

Top 10 Strategic Planning Books

          Are you looking to master the strategic planning process? Well, Breakthrough has got you covered! Check out our top 10 must-read books on strategy that will guide you to develop a killer strategic plan for your business or company: Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As

Morning Breakthrough

Morning Breakthrough: What are BHAGs?

Oh, hey, you must be here to hear about BHAGs. BHAGs are Big Hairy Audacious Goals and they’re really meant to be something that you can define that will get people excited towards a common goal. Different than usually mission statements or quarterly goals that set, but don’t get people as excited. BHAGs are meant

Morning Breakthrough

Morning Breakthrough: Avoid Vanity Values

When it comes to core values, what we don’t want to do is make them vanity values. And what I mean by that is a lot of times people will create core values that are something they want to have the outside world perceive about them, but really have no meaning internally. What we want

Branding

How Does Brand Voice Affect Your Marketing Strategy and Conversion Rate?

During the past few decades, consumers have become more engaged with what they see and learn online than by those more traditional media forms like TV, newspapers, and magazines.While all communications are important, marketers can now present their “voice” directly to individuals and specific market segments through social media channels and interesting content marketing.A brand

Culture

What Are the Components of a Strategic Plan?

Making a strategic plan is resource-consuming. After all, a lot of research and effort from the whole team goes into it. A company has to take care of multiple components while making a strategic plan that propels it towards growth.Is it worth it? Yes, even if your business is highly successful or at the starting

Research

The top 5 strategic planning methodologies

Strategic planning is an integral part of any business’ success, and it will ensure your business is heading in the right direction. Furthermore, it helps outline your objectives as it’s crucial to helping business owners make their everyday decisions.  With the best strategic planning methodology in place, your business will be proactive as opposed to

Research

What Is The Best Strategic Planning Framework?

Transforming your vision into a lucrative business seems like the biggest challenge for most people. Even so, the Business Formation Statistics, a data product of the Census Bureau of the U.S, estimates that there has been a steady rise in business applications for the last decade. In 2010, new business applications amounted to 2.5 million,

Culture

The Entrepreneurial Operating System and Its Benefits for Businesses

The Entrepreneurial Operating System (EOS) is a system that was developed by entrepreneur, author and speaker Gino Wickman. This system has been used by well-known companies such as Zoup!, McKinley, and imageOne, to name a few. In short, it’s a way of managing your company in an entrepreneurial manner so you can take control over

Marketing

How Do Entrepreneurs Write A Strategic Plan?

Starting a business will no doubt be among the highlights of your life. Unfortunately, a study conducted by the University of Tennessee found that 44% of companies fail within their first three years of operation. This statistic might dampen your spirits if you are thinking of starting a business or have just started one. Even

Marketing

11 Tips For Brainstorming Your SWOT

Every business needs to do a SWOT analysis as it executes its operations. After all, each company should know where it stands and where it is heading. SWOT is simply an acronym for Strengths ,Weaknesses, Opportunities, and Threats. This is crucial for analyzing these four aspects. Otherwise, a business won’t know its current standing without

Culture

Why Do Small Businesses Need Intranets?

In 2019, the U.S Small Business Administration reported that the U.S hosted around 30.7 million small businesses. Since then, the number of small businesses worldwide has steadily risen as more people seek financial independence, want to be their own bosses, and follow their passions.  Unfortunately, few businesses seem to have enough time in an 8-5

Culture

Company Vision: What is it?

Before we start anything, we usually develop some idea about  the desired outcome. For a company or organizational startups seeking a refocus to get back on track, leaders also should have an idea of how a successful outcome should look and what the company aspires to become. That outcome, in essence, is the Company’s Vision.

Content Marketing

Vision & Mission: What’s the Difference?

Difference between Vision and Mission Strategic planning driven by meaningful Vision and Mission statements helps create common goals within any organization, according to a recent BoardEffect article. While the differences between these statements are often misunderstood or seem to overlap, they represent distinctly different guidelines to achieve organizational success. A Vision Statement should be a

Marketing

How Companies Can Communicate Their Strategic Vision to Employees

          Communication of strategic vision is effective when employees receive a message, understand its intent, and act on it.   But the real world presents challenges for employees like: Getting swamped with emails Dealing with personal problems  Misunderstanding the intent of the message Encountering distractions In short, a failure to communicate

Buyer Persona

Components of a Business Strategy that Marketing Personas Influence

Marketing personas heavily influence business strategies, and when they are backed with solid customer research and insights, they will create better results. Every business has a core customer base, and those customers who are invested in your brand are emotionally connected and will remain loyal to the brand . Creating a marketing persona will help

Marketing

10 Examples of Great Company Brand Guides

Business owners use branding to convey the essence of their business to their target customers. Do you feel your brand’s logo is efficiently conveying what your business stands for? Do your company’s colors, typeface, brand voice, and messaging, as well as its vision and mission statement, embody what you want your customers to feel about