Breakthrough Strategy: Positioning Episode 1

Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing
We have a culture where we are incredibly self critical, we don’t get comfortable with our success.
You have to stay true to your heritage; that's what your brand is about.
The culture is your brand.
Strategy follows people; the right person leads to the right strategy.
Strategy is a system of expedients... It is the art of acting under pressure of the most difficult conditions.
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
Strategy without process is little more than a wish list.
The essence of strategy is choosing what not to do.
A vision without a strategy remains an illusion.

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Culture

The Entrepreneurial Operating System and Its Benefits for Businesses

The Entrepreneurial Operating System (EOS) is a system that was developed by entrepreneur, author and speaker Gino Wickman. This system has been used by well-known companies such as Zoup!, McKinley, and imageOne, to name a few.In short, it’s a way of managing your company in an entrepreneurial manner so you can take control over your

Marketing

How Do Entrepreneurs Write A Strategic Plan?

Starting a business will no doubt be among the highlights of your life. Unfortunately, a study conducted by the University of Tennessee found that 44% of companies fail within their first three years of operation. This statistic might dampen your spirits if you are thinking of starting a business or have just started one. Even

Marketing

11 Tips For Brainstorming Your SWOT

Every business needs to do a SWOT analysis as it executes its operations. After all, each company should know where it stands and where it is heading. SWOT is simply an acronym for Strengths ,Weaknesses, Opportunities, and Threats. This is crucial for analyzing these four aspects. Otherwise, a business won’t know its current standing without

Culture

Why Do Small Businesses Need Intranets?

In 2019, the U.S Small Business Administration reported that the U.S hosted around 30.7 million small businesses. Since then, the number of small businesses worldwide has steadily risen as more people seek financial independence, want to be their own bosses, and follow their passions.  Unfortunately, few businesses seem to have enough time in an 8-5

Culture

Company Vision: What is it?

Before we start anything, we usually develop some idea about  the desired outcome. For a company or organizational startups seeking a refocus to get back on track, leaders also should have an idea of how a successful outcome should look and what the company aspires to become. That outcome, in essence, is the Company’s Vision.

Content Marketing

Vision & Mission: What’s the Difference?

Difference between Vision and Mission Strategic planning driven by meaningful Vision and Mission statements helps create common goals within any organization, according to a recent BoardEffect article. While the differences between these statements are often misunderstood or seem to overlap, they represent distinctly different guidelines to achieve organizational success. A Vision Statement should be a