Breakthrough Strategy: Positioning Episode 1

Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing

We have a culture where we are incredibly self critical, we don’t get comfortable with our success.

You have to stay true to your heritage; that's what your brand is about.

The culture is your brand.

Strategy follows people; the right person leads to the right strategy.

Strategy is a system of expedients... It is the art of acting under pressure of the most difficult conditions.

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

Strategy without process is little more than a wish list.

The essence of strategy is choosing what not to do.

A vision without a strategy remains an illusion.

Join our mailing list.

* indicates required
Uncategorized

Why audience segmentation improves marketing

Think about the last time you gave someone a gift. Odds are you didn’t give the person the same gift you had given to your spouse a few months ago. In fact, we’re going to guess you likely don’t give the same gift to everyone. You personalize it. You look at something in the store

Targeting

Top 10 Market Research Articles

Let’s face it – not everyone has time to sit down and read a lengthy article on a topic like marketing. Even if it’s critical to your company’s success, and the article is bursting full of helpful information, it takes precious time that you likely don’t have.Luckily, we’re here to make it easier for you.

Research

Top 11 Audience Research Tools

It’s a common quality across the board – people don’t like change. In fact, according to research, Americans buy the same 50 items, accounting for around 85% of household needs. So, needless to say, you can get stuck between a rock and a hard place when you want someone to switch to your brand. If

Research

How to do Market Research?

“Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs,” William Bill of Wealth Design Group LLC in Houston says. Bill couldn’t be more right. Marketing research zeroes in on what kind of exciting

Customer Avatar

What is a Customer Avatar?

When you’re in charge or running a business, you’re always looking for ways to attract “new” everything – customers, subscribers, maybe even old customers. What’s the way to do it? Connecting with them on an emotional, deep level. The problem here is, some people are pretty uncomfortable with getting emotional with strangers. But this is