Zebra's Brand Guide

Zebra's Brand Guide

Brand Guide Info

Zebra is a global enterprise mobile computing company that makes technology used to sense, analyze, and act in real time.

Zebra’s brand guide is mostly black and white as the brand name implies. It’s very detailed, modern and elegant.

The brand guide includes:

  • Brand Positioning
  • Tone of Voice
  • Brand Personality
  • Logo Anatomy
  • Logo Variations
  • Clear Space and Minimum Size
  • Sub-branding
  • Logo Misuse
  • Tagline Usage
  • Product Portfolio
  • Grid Usage
  • Color Palette
  • Accessibility
  • Typography
  • Photography
  • Videography
  • Social Media Usage
  • Trademark Rules
  • Legal Info

ARTICLE

11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant […]

ARTICLE

Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface, […]

ARTICLE

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they're trying to reach, and what makes their product or service worth buying. To best connect with realistic […]