Zebra's Brand Guide

Zebra's Brand Guide

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Zebra's Brand Guide


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Brand Guide Info

Zebra is a global enterprise mobile computing company that makes technology used to sense, analyze, and act in real time.

Zebra’s brand guide is mostly black and white as the brand name implies. It’s very detailed, modern and elegant.

The brand guide includes:

  • Brand Positioning
  • Tone of Voice
  • Brand Personality
  • Logo Anatomy
  • Logo Variations
  • Clear Space and Minimum Size
  • Sub-branding
  • Logo Misuse
  • Tagline Usage
  • Product Portfolio
  • Grid Usage
  • Color Palette
  • Accessibility
  • Typography
  • Photography
  • Videography
  • Social Media Usage
  • Trademark Rules
  • Legal Info


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