YouTube's Brand Guide

YouTube's Brand Guide

Brand Guide Info

YouTube is an online video sharing and social media platform. Around the world, its users watch more than one billion hours of videos each day.

YouTube’s brand guide is simply a webpage that shows fundamental information about YouTube brand and its elements.

The brand guide includes:

  • Logo Variants
  • Logo Usage
  • Logo Sizing and Clear Space
  • Logo Usage Do’s and Don’ts
  • Icon Variants and Usage
  • Icon Clear Space and Sizing
  • Icon Do’s and Don’ts
  • Color Palette
  • Legal Do’s and Don’ts
  • Brand Application Examples

ARTICLE

11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant […]

ARTICLE

Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface, […]

ARTICLE

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they're trying to reach, and what makes their product or service worth buying. To best connect with realistic […]