Xiaomi's Brand Guide

Xiaomi's Brand Guide

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Xiaomi's Brand Guide


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Brand Guide Info

Xiaomi is a Chinese multinational electronics company that makes and invests in smartphones, mobile apps, laptops, home appliances, consumer electronics, and many other products.

Xiaomi’s brand guide is clean and only focuses on the brand and appliances.

The brand guide includes:

  • Logo Usage
  • Logo Variations
  • Logo Clear Space and Minimum Size
  • Co-branding Rules
  • Logo Positioning
  • Color Palette
  • Color Usage
  • Typography
  • Incorrect Use Cases
  • Logo Misuse
  • Editorial Guide
  • Brand Application Examples
  • Special Use Cases


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