Walmart's Brand Guide

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Walmart is an American operator of discount stores that was one of the world’s biggest retailers and among the world’s largest corporations.

Walmart's brand guide is a colorful catalog. Its design is very energetic and vibrant. The brand guide includes:

Purpose
Brand Positioning
Brand Identity
Brand Personality
Logo Usage
Signature Usage
Symbol Usage
Tagline Usage
Logo Variations
Color Palette
Color Ratio
Typography
Imagery
Tone of Voice
Brand Application Examples

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