Visa's Brand Guide

Visa's Brand Guide

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Visa's Brand Guide


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Brand Guide Info

Visa is a financial services company that facilitates electronic funds transfers through Visa-branded cards.

Visa’s brand guide is modern and elegant.

The brand guide includes:

  • Introduction
  • UX Principles
  • Tone of Voice
  • Brand Mark (Logo) Usage
  • Sizing and Spacing
  • Word Mark Usage
  • Sensory Elements
  • Color Options
  • Viewports
  • Card Art


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