Uber's Brand Guide

Brand Guide Info

Uber is a platform where those who drive and deliver can connect with riders, eaters, and restaurants.

Uber’s brand guide consists of 9 core elements and respective web pages. It’s elegant, detailed and well-constructed.

The brand guide includes:

• Logo
  
  • Construction
    
  • Clear Space & Exceptions
    
  • Color
    
  • Scale
    
  • Placement
    
  • Logo Usage with Partnerships
    
  • Lockups
    
  • Social Icons
    
  • Typeface as Logo
    
  • Logo Don’ts
    
  • Legal Reminders
    
  • Applications
    
  • Localization Examples

• Color
  
  • Color Palette
    
  • Specialty Colors
    
  • Color Don’ts
    
  • Application Examples

•  Composition
  
  • Elements
    
  • Layouts
    
  • Grid Setup
    
  • Composition Don’ts
    
  • Composition Application Examples
    

• Iconography
  
  • Icons
    
  • Badges
    

• Illustration
  
  • Illustration Types
    
  • Illustration Composition
    
  • Color Palette
    
  • Illustration Don’ts
    

• Motion Usage
  
• Photography
  
• Tone of Voice
  
  • Tone Examples
    
  • Writing Tips
  • Legal Reminders
    

• Typography
  
  • Lockup
    
  • Typography Do’s and Don’ts