TikTok's Brand Guide

TikTok's Brand Guide

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TikTok's Brand Guide


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Brand Guide Info

TikTok is a short-form, video-sharing app that allows users to create and share 15​-second videos, on any topic.

TikTok’s brand guide is well-exemplified and colorful.

The brand guide includes:

  • Brand Personality
  • Tone of Voice
  • Design System
  • Logo Lockups
  • Logo Variations
  • Clear Space
  • Logo Placement
  • Logo Animation
  • Logo Application
  • Typography
  • Typography Misuse
  • Color Palette
  • Color Usage
  • Design Elements
  • Photography
  • Videography
  • Advertising Rules


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