Starbucks's Brand Guide

Starbucks's Brand Guide

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Guide

Starbucks's Brand Guide



Website

Starbucks's Website



LinkedIn

Starbucks LinkedIn



Brand Guide Info

Starbucks is the world’s largest coffeehouse chain and represents the third wave of coffee culture.

Starbucks’ brand guide is a micro website called Starbucks Creative Expression. The website is well-designed and gives a sense of interaction.

The brand guide includes:

  • The Theory Behind The Brand
  • Brand Expression Case Studies
  • Logo Usage
  • Wordmark Usage
  • Logo Timeline
  • Color Palette
  • Tone of Voice
  • Tone Examples
  • Typography
  • Illustration Examples
  • Photography Standards

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