Seagate's Brand Guide

Seagate's Brand Guide

Brand Guide Info

Seagate Technology is a provider of electronic data storage technology and solutions. The company’s principal products are hard disk drives (HDDs).

Seagate’s brand guide is detailed, modern and well-designed.

The brand guide includes:

  • Mission
  • Story
  • Brand Purpose, Promise and Experience
  • Brand Pillars
  • Brand Values
  • Brand Personality
  • Brand Messaging
  • Tone of Voice
  • Editorial Guide
  • Brand Identity
  • Logo Variations
  • Logo Anatomy
  • Clear Space and Minimum Size
  • Co-branding
  • Logo Usage
  • Logo Misuse
  • Sub-branding
  • Color Palette
  • Typography
  • Visual Elements
  • Iconography
  • Infographics
  • Illustrations
  • Photography
  • Videography

ARTICLE

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be […]

ARTICLE

What Are Rockefeller Habits and How Businesses Can Implement Them

The “Rockefeller Habits” are among the most regarded business strategy frameworks that have been practiced by numerous executives and entrepreneurs for the last 2 decades to make their businesses flourish.After reading the biography, "Titan: The Life of John D. Rockefeller, Sr.," Verne Harnish, a business coach and the author of "Scaling Up," became inspired to […]

ARTICLE

Top 10 Strategic Planning Books

          Are you looking to master the strategic planning process? Well, Breakthrough has got you covered! Check out our top 10 must-read books on strategy that will guide you to develop a killer strategic plan for your business or company: Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As […]