ReFED's Brand Guide

ReFED's Brand Guide

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ReFED's Brand Guide


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Brand Guide Info

ReFED is a national nonprofit working to end food loss and waste across the U.S. food system.

ReFED’s brand guide is fresh, modern and clean.

The brand guide includes:

  • Introduction
  • Mission & Vision
  • Brand Positioning & Purpose
  • Brand Values
  • Tone of Voice
  • Logo Anatomy
  • Clear Space
  • Logomark Usage
  • Logo Usage
  • Logo Misuse
  • Co-branding
  • Color Palette
  • Typography
  • Iconography
  • Illustrations
  • Photography


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