ReFED's Brand Guide

ReFED's Brand Guide
Pin It

ReFED is a national nonprofit working to end food loss and waste across the U.S. food system.

ReFED's brand guide is fresh, modern and clean. The brand guide includes:
  • Introduction
  • Mission & Vision
  • Brand Positioning & Purpose
  • Brand Values
  • Tone of Voice
  • Logo Anatomy
  • Clear Space
  • Logomark Usage
  • Logo Usage
  • Logo Misuse
  • Co-branding
  • Color Palette
  • Typography
  • Iconography
  • Illustrations
  • Photography
 

Try our Brand Voice Builder Tool

Define your persona, tone, language & purpose; then create messages using your brand voice.

Start Now

Brand & Positioning Services

Talk to our consultants about creating a powerful market position.

Brand & Positioning

Explore Other Brand Guides

PubMatic Brand Guide

VIM Brand Guide

Paper Water Bottle Brand Guide

Scout Brand Guide

WhatsApp Brand Guide

Harley-Davidson Brand Guide

Truth Brand Guide

Snapchat Brand Guide

Odigo Brand Guide

Colorado Community College System Brand Guide

[register_popup]