Pearson's Brand Guide

Pearson's Brand Guide

Brand Guide Info

Pearson Education is an education publishing and assessment service to schools and corporations, as well for students directly.

Pearson’s brand guide is very detailed, showing many aspects of the company and its brand.

The brand guide includes:

  • Brand Identity
  • Brand Personality
  • Logo Anatomy
  • Logo Usage
  • Logotype Usage
  • Clear Space and Sizing
  • Logo Positioning
  • Logo Variations
  • Logo Misuse
  • Tagline Usage
  • Color Palette
  • Typography
  • Photography
  • Illustrations
  • Pictograms
  • Infographics
  • Iconography
  • Brand Application Examples
  • Social Media Usage
  • Tone of Voice
  • Brand Principles
  • Printed Materials

ARTICLE

Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface, […]

ARTICLE

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they're trying to reach, and what makes their product or service worth buying. To best connect with realistic […]

ARTICLE

Ideal Customer Profiles vs. Buyer Personas: What’s the Difference?

Understanding the customers your business intends to target is an essential step in figuring out your brand’s identity. Who are you hoping to reach? How are you going to reach them? What is the value you intend to provide them? Knowing exactly who your business is trying to sell to is a vital step, and […]