Pearson's Brand Guide
Brand Guide Info
Pearson Education is an education publishing and assessment service to schools and corporations, as well for students directly.
Pearson’s brand guide is very detailed, showing many aspects of the company and its brand.
The brand guide includes:
- Brand Identity
- Brand Personality
- Logo Anatomy
- Logo Usage
- Logotype Usage
- Clear Space and Sizing
- Logo Positioning
- Logo Variations
- Logo Misuse
- Tagline Usage
- Color Palette
- Typography
- Photography
- Illustrations
- Pictograms
- Infographics
- Iconography
- Brand Application Examples
- Social Media Usage
- Tone of Voice
- Brand Principles
- Printed Materials
ARTICLE
B2B Content Marketing Requires Deep Customer Knowledge
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Key Components of a Customer Profile in 2022
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Top Marketing Content Writing Tools in 2022
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