PBS Kids's Brand Guide

PBS Kids's Brand Guide

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PBS Kids's Brand Guide


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Brand Guide Info

PBS Kids is the brand for most of the children’s programming aired by the Public Broadcasting Service in the United States.

PBS Kids’ brand guide is childish, colorful and playful.

The brand guide includes:

  • Brand Hierarchy
  • Purpose and Values
  • Target Audience
  • Brand Positioning
  • Brand Attitude
  • Color Palette
  • Typography
  • Logo Usage
  • Logo Versions
  • Tone of Voice
  • Brand Checklist


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