PayPal's Brand Guide

PayPal's Brand Guide

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PayPal's Brand Guide


PayPal's Website


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Brand Guide Info

PayPal is an online payments system that operates in the majority of countries that support online money transfers.

PayPal’s brand guide is formal and explanatory.

The brand guide includes:

  • Introduction
  • Brand Identity
  • Brand Personality
  • Tone of Voice
  • Logo Usage
  • Logo Misuse
  • Clear Space and Minimum Size
  • Logo Anatomy
  • Lockup Usage
  • Symbol Usage
  • Photography
  • Color Palette
  • Typography
  • Brand Application Examples


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