Brand Guide Info

The Northeast Indiana Regional Partnership is an economic development team working to attract business and talent to an 11-county region in the Midwest.

Northeast Indiana’s brand guide is introducing the region and opportunities. It’s vivid and modern.

The brand guide includes:

  • Brand Identity
  • Brand Promise
  • Brand Personality
  • Tone of Voice
  • Target Audience
  • Imagery
  • Logo Versions
  • Logo Usage
  • Logo Misuse
  • Color Palette
  • Typography

ARTICLE

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be […]

ARTICLE

What Are Rockefeller Habits and How Businesses Can Implement Them

The “Rockefeller Habits” are among the most regarded business strategy frameworks that have been practiced by numerous executives and entrepreneurs for the last 2 decades to make their businesses flourish.After reading the biography, "Titan: The Life of John D. Rockefeller, Sr.," Verne Harnish, a business coach and the author of "Scaling Up," became inspired to […]

ARTICLE

Top 10 Strategic Planning Books

          Are you looking to master the strategic planning process? Well, Breakthrough has got you covered! Check out our top 10 must-read books on strategy that will guide you to develop a killer strategic plan for your business or company: Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As […]